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Choose Right Metric
Customer Profiling
Transaction
Relationship
 
Questionnaire Design
Methodology
Online
Telephone
Ivr
Multi-Mode
 
Customer Interview
Closed Loop Performance Manager
Ongoing Program
 
 
Actionable Reporting

Program management is comprised of program design & execution. Good program design leverages fundamentals of market research while good program execution requires highly structured & experienced data collection & reporting procedures.

The Net Promoter Score™ has been proven to be one of the most effective indicators of an organization’s health and long term prosperity. However, the Corsential Insight & Action Program is equally effective with any suitable metric. Is NPS® the right metric for your organization or should you consider an alternative?

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As a first step, we will jointly determine whether your customer interactions are best measured as transactional, relationship or a combination of both.

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The transactional survey measures specific events with direct customer interaction. learn more

Looking to understand the customer’s accumulated and overall experience; measuring the overall health of the relationship.

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Your knowledge of the business and our Client Engagement Professional will, together, develop a questionnaire which reflects the unique nature of your enterprise.

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Gathering trustworthy data and ensuring that all customers are represented are critical steps. We will recommend the most appropriate data collection methodology to achieve this.

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Online data collection has proven to be a viable and cost effective choice in many situations.

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Traditionally telephone based loyalty programs provide higher customer participation rates, better quota fulfillment and, in certain situations, superior data integrity.

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When satisfactory customer lists are not available, point of purchase invitations to Interactive Voice Response and/or Online surveys may be the best alternative.

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A multi-mode approach can be very beneficial when your customer populations differ in accessibility. Combining modes may allow you to better reach your entire customer base.

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Hot Alerts will notify your managers in real-time if customer follow-up is required while our True Voice of the Customer tool voice records every telephone interview at the question level, allowing you to really listen to your customers.

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It is imperative for success that your NPS® program have a Closed Loop® process that ensures customer feedback is reviewed and action taken by the appropriate manager.

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1. Customer List Management
2. Driver Analysis
3. Target Setting
4. Semantic Analysis
5. NPS® Industry Benchmarks
6. Mystery Shopping

In reporting NPS® data, our goal is not just to report the results but to also deliver management tools that will drive change and growth within the organization.

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