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April 29th, 2013 April 22nd, 2013 April 15th, 2013 March 18th, 2013 |
Program management is comprised of program design & execution. Good program design leverages fundamentals of market research while good program execution requires highly structured & experienced data collection & reporting procedures. The Net Promoter Score™ has been proven to be one of the most effective indicators of an organization’s health and long term prosperity. However, the Corsential Insight & Action Program is equally effective with any suitable metric. Is NPS® the right metric for your organization or should you consider an alternative? learn moreAs a first step, we will jointly determine whether your customer interactions are best measured as transactional, relationship or a combination of both. learn moreThe transactional survey measures specific events with direct customer interaction. learn more Looking to understand the customer’s accumulated and overall experience; measuring the overall health of the relationship. learn moreYour knowledge of the business and our Client Engagement Professional will, together, develop a questionnaire which reflects the unique nature of your enterprise. learn moreGathering trustworthy data and ensuring that all customers are represented are critical steps. We will recommend the most appropriate data collection methodology to achieve this. learn moreOnline data collection has proven to be a viable and cost effective choice in many situations. learn moreTraditionally telephone based loyalty programs provide higher customer participation rates, better quota fulfillment and, in certain situations, superior data integrity. learn moreWhen satisfactory customer lists are not available, point of purchase invitations to Interactive Voice Response and/or Online surveys may be the best alternative. learn moreA multi-mode approach can be very beneficial when your customer populations differ in accessibility. Combining modes may allow you to better reach your entire customer base. learn moreHot Alerts will notify your managers in real-time if customer follow-up is required while our True Voice of the Customer tool voice records every telephone interview at the question level, allowing you to really listen to your customers. learn moreIt is imperative for success that your NPS® program have a Closed Loop® process that ensures customer feedback is reviewed and action taken by the appropriate manager. learn more
1. Customer List Management In reporting NPS® data, our goal is not just to report the results but to also deliver management tools that will drive change and growth within the organization. learn more |























